Fundraising Tips

Download and print our fundraising form.

Gather a Team

If you gather a team of 10 people, and each of you raises $100, that's already $1,000!

Just Ask!

The easiest and most effective way of raising money is through letter writing. Using your email contacts, or through snail mail, send a letter to your friends, neighbours, family, and coworkers asking them to sponsor you for the Walk to Remember with a donation.

Remember to mention that donations over $20 will receive a tax receipt.

Clarify Why You Are Raising Money

Share as much of your story as you are comfortable and explain the need for support. The death of a baby is devastating. Each person who sponsors you ensures we can continue to help families heal while we raise awareness about infant death.

Ask for a Specific Amount

Asking for a specific amount works well when you know the person you are asking. For example, if you would like a friend to sponsor you at $10, go ahead and ask them for $25. If the answer is yes, you are now even closer to your goal. Or, leave the amount open to the potential sponsor but be sure to let them know your total goal (eg. $250? $1000?) so that they can see how far you need to go.

Advertise

Use your own email auto-signature at home or work to raise awareness about the Walk, and your commitment to raising funds.

Use your personal website to share that you are raising funds and give progress reports on your donations.

Check to see if your company offers a "matching gift" program to double your fundraising efforts.

Make It Easy to Give

If you are sending out information via Canada Post, be sure to enclose a self-addressed envelope for its return to you.

Offer to pick up a cheque from your sponsor so they don't have to worry about getting it to you.

If you are talking face-to-face, offer to take cash or a cheque right there.

Follow Up

After a week, follow up with those you have not heard from. Explain again why you are raising money and ask for a specific amount that they can commit to helping.

Ask them if they need more information and remind them of the donation deadline. Also, send out updates on your progress so people can see how close to your goal you are—or even if their support has pushed you over your goal!